American Express at Grace Hopper Conference 2016
The Grace Hopper Conference is an annual event geared towards women in tech. Women of all ages attend the conference to see the latest
in the field of tech and to find new opportunities. Under the AMEX campaign "Challenge Every Day" we also used the tagline "Change the Code"
to acknowledge all the females who have broken the mold of who a coder is.
Copywriter: Dion Warrick
The Ipad wall will automatically rotate between different illustrations of women. The top screen will rotate between different heads, while the middle rotates bodies and the bottom screen will do feet. Women of all different ages, backgrounds and style will be displayed to show that there is no wrong combination.