Camelea by Betsey Johnson

Camelea is a new customizable shoe technology for the modern day woman. It uses heat sensitive textiles and sensors to harness energy and change the color of your heels. Natural heat from your feet is stored in the shoe sensors, and then distributed by you on your Camelea app. When you order your Camelea shoe, you chose your fabric which has a range of shades, or explore our app for inspiration.

Art Direction & Design

Collaboration with Aileen Hearn

 

:15 Second Spot

 

Personalized App

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Shoe Box

 
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Screen Take Over

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