Bank of America
Art Direction and Design
The Banking and Investing Program for Employees
Landing page template
For this project I was tasked with creating a customizable landing page template for the Banking and Investing Program. This is a robust program in which companies offer its employees a special banking package with Bank of America. This template needed to accommodate several benefits that employees would receive from their company’s relationship with Bank of America. While following Bank of America’s already established brand guidelines, we were able to give companies flexibility in copy, imagery, and content, to create a custom experience.
